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Better screen content starts with a clearer brief.

Use these practical guidelines to decide what to show, what to send, and how to make each request easier for your audience to understand.

Start your screens Talk with the team

Creative brief

Five details make a request actionable.

Tell us the message, audience, screen or location, start time, and end time. Attach the strongest available logo, photo, graphic, or video.

What should the audience know or do?
Where should the message appear?
When should it start and stop?
Which supplied assets should be used?

Readability

Design for a glance, not a close read.

Lead with one message, keep supporting text short, and make the next step obvious. A screen across the room should not feel like a document.

Content rhythm

Plan around real business moments.

Build a simple calendar around recurring offers, seasonal changes, events, deadlines, and internal announcements so updates arrive before they become urgent.

Keep exploring

Better screen content starts with a clearer brief.

Five details make a request actionable.

Design for a glance, not a close read.

Plan around real business moments.

Find the right next step.

Creative support

Managed publishing

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